Doron Patt

Chief Executive Officer and Co-Chairman


Mr. Patt assumed the role of CEO of S.L.P. in early 2007, after serving as the Company’s active Co-Chairman for approximately one year. Prior to joining S.L.P., Mr. Patt served as Vice President at the Challenge Fund – Etgar L.P., one of Israel’s leading venture capital funds, for nearly a decade. Before then, Mr. Patt served as Vice President at the Giza Group, a management consulting firm that served as the Israeli representative of Alex Brown & Sons. Prior to that, Mr. Patt was an Associate with the U.S. law firm of Fried, Frank, Harris, Shriver & Jacobson, where he specialized in securities law. Mr. Patt holds a B.S., magna cum laude, and an MBA from New YorkUniversity and a J.D. from the AmericanUniversity, Washington College of Law. He is a member of the Massachusetts and District of Columbia bar associations.

Noam Hadas

Chief Technology Officer


Mr. Hadas holds a MSc degree in Electronics Engineering, MA Industrial design from the Technion Israel Institute of Technology with a specialty in fiber-optic sensors.  Mr. Hadas is a member of SLP’s Board of Directors and one of the Company’s major shareholders and has over 30 years of experience in the medical device industry, specializing in sleep disorders and several other medical fields.  Noam is the founder of SLP (in 1993), SleepSense (USA 2004).  Noam is a serial innovator and developer in the medical field, having numerous inventions and also the founder of Serenno Medical,  Opthalmic Sciences Ltd, Thomas Medica Ltd and Suremedix Ltd.

Menashe Ashtan

Chief Operating Officer


Mr. Ashtan joined SLP in May 2008 as the Chief Operating Officer. Prior to joining SLP, Mr. Ashtan served as production and plant manager followed by COO of RIT Technologies. Mr. Ashtan brings with him over 10 years of experience in the field of logistics and internal operations. He holds a BA in Administration from the Open University, and an MBA, specializing in finance, from OnoAcademicCollege.

Cathia Eldar

Director of Sales and Marketing EMEA


Mrs. Eldar recently joined SLP as Director of Sales & Marketing EMEA.  Prior to joining SLP, Mrs. Eldar served as Global Sales Director for Ortal Fireplaces, International Director of Marketing and Sales for Carmel-Frenkel as well as international marketing and sales positions for various companies.  She holds an M.A. and a B.A. in Applied Foreign Languages from Human Sciences University of Stasbourg, France.

Yarden Levital

Finance Manager


Mr. Levital joined SLP in 2008 as the company’s Finance Manager. Before joining SLP, Mr. Levital served as the deputy CFO at Medispec Ltd. Prior to that, Mr. Levital served as a Business Analyst at Intel (Israel) for the Employee Services Group. Mr. Levital has an MBA in Integrative Management from the HebrewUniversity in Jerusalem and a BA in Human and Social Sciences from the Open University in Tel Aviv. Mr. Levital also received certification in Systems Analysis and Bookkeeping from the JerusalemCollege for Management.

Sarah Paddock

Director of Sales and Marketing USA


Ms. Paddock joined SLP Inc. in 2006 and began serving as the Director of Sales & Marketing shortly thereafter. Ms. Paddock holds a B.S. degree in Marketing and Advanced Professional Sales and has many years of sales and marketing experience. Prior to joining SLP Ms. Paddock operated her own real estate business achieving multi-million dollar sales status within her first year.

Nir Menashe

Planning, Control & Purchasing Manager